“For the people who want it, they are 100 per cent dedicated to eating it, and paying a premium because they know how much more it takes to produce.” – Tim Hoven.

The premiums are there for grass-fed beef, but so is the work

It takes longer to get paid, and marketing and delivery will be critical to your success

Glacier FarmMedia – It’s not for everyone, but raising grass-fed beef can bring returns that conventional cow-calf producers can only dream about. “Someone can make a living off 70 head of grass-fed beef easily — or even 50,” said Ben Campbell, who raises both grass-fed and conventional cattle near Black Diamond, Alta. “Where if you

Gerond Davidson — seen here with his family — is the fifth generation to farm at Springbank Farm near Neepawa.

Grass-fed beef helping grasslands thrive

New interest from restaurant chains like A&W can help showcase beef more favourably with consumers

“There’s no excuse not to try grass-fed beef,” says the recently mailed A&W coupon book. Why would A&W move to serving customers only grass-fed beef? “It is all about feeling good about the food you eat,” says the coupon book. OK, but what is so special about grass-fed beef? It’s simple says A&W, “cattle graze


True North to offer greener pastures for grass-fed beef

True North to offer greener pastures for grass-fed beef

The processor is setting the foundations for a grass-fed program targeting cull cows and bulls

The processor is setting the foundations for a grass-fed program targeting cull cows and bulls

Manitoba’s only federally certified beef plant is on the hunt for animals that have never tasted grain. Carman-based True North Foods is on the road to becoming a supplier of grass-fed beef for an as-of-yet unnamed, major client. That client recently approached company owner Calvin Vaags with the request. A new program from True North Foods promises

(Photo courtesy A&W Canada)

A+W starts move to all-grass-fed, all-Canadian beef

Suppliers lined up to begin transition this spring

Canadian burger chain A+W’s next move to distinguish its menu in a crowded quick-service market will be a connection to the regenerative ag movement, as it sets itself up with an all-Canadian and all-grass-fed beef supply. The Vancouver-based chain, which includes almost 1,000 restaurants across Canada, announced Monday it’s “making a commitment to exclusively source

meat display

How cattle were raised – grass-fed or grain-fed – does affect that grilling experience

Most consumers prefer grain-fed over grass-fed beef

The great thing about this country is we have many choices. But choices can be a challenge, too. How does the production system impact your grilling and eating experience? Well, for nearly 95 per cent of all U.S. beef produced, the traditional system is weaning a calf at six to seven months. Then it’s placed


Jim Lintott, grass-fed cattle producer.

Strong demand for direct-marketed, grass-fed beef

Successful forage-finished beef entrepreneurs share marketing strategies at Ag Days

It takes longer and costs more to produce grass-finished beef, but Jim Lintott’s customers are willing to pay the asking price. The key is quality, which he describes as job No. 1. “I’ve almost never had a consumer tell me, Jim, your rib-eye steak at $17.99 a pound — twice what it’s worth at Safeway

Jim Lintott

Patience pays with grass-finished beef

Retail-level profits for 30-month-old beef more than double that of 18-month-old beef

In the grass-finished beef business, keeping a yearling an extra year is worth the wait. In fact, one could hardly afford to do otherwise, because those extra 12 months can mean the difference between profit and loss, Jim Lintott told a presentation on grass-fed beef production at Ag Days. Lintott, a grass-finisher and marketer from