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Interest in local food grew after the onset of the pandemic in 2020, says the executive director of Direct Farm Manitoba.
News

Direct farm marketing makes gains in Manitoba

The pandemic shifted farmer and consumer habits, but may make data less representative of the norm, says Direct Farm Manitoba

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The number of Manitoba farms that direct-market products grew by 12 per cent between 2016 and 2020, a new report indicates. The report, released this summer, used sources including the 2021 federal census of agriculture. It shows that in 2020, just over 1,000 farms were directly selling food to customers, up from 900 in 2016.
Farm Fresh Food Hub board co-chair Katie Daman announces confirmation of a provincial grant.
Local news, News, Other

Farm Fresh Food Hub gets a financial boost from province

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An influx of provincial cash will get a local food distribution off the ground, the Farm Fresh Food Hub announced September 25. “We’re really excited,” board co-chair Katie Daman told the assembled crowd at the “season finale” of the South Osborne Farmers’ Market. The Farm Fresh Food Hub is a non-profit community service co-op run
The popularity of farmers’ markets has created a situation where roughly the same number of customers are spread out more thinly.
Local news, News, Other

More markets, more vendors, more challenges

Increasing visitor traffic to farmers’ markets would help, says Jeff Veenstra, Wild Earth Farms owner

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The perception is farmers’ markets are booming, and that’s true if you’re a consumer. More farmers’ markets with more vendors selling at them is great for customers, but it’s adding challenges for those whose livelihood hinges on how well a day’s sales goes — especially when customer traffic falls off. Jeff Veenstra, is co-owner of
Direct Farm Manitoba is a new organization formed in 2016 to represent the small-scale farmer and its membership includes many new entrants to agriculture keen to forge strong direct-to-consumer relationships. The DFM met in Winnipeg February 9 for its annual convention.
Local news, News, Other

Direct Farm Manitoba hopes for better connection

2016 census revealed a vibrant direct-marketing sector in Manitoba, but that hasn’t translated into memberships in the organization

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There are 900 farms in Manitoba selling agricultural product of one kind or another direct to customers, and Direct Farm Manitoba (DFM) wants to connect with more of them. The farm number comes from the 2016 Census of Agriculture data which revealed both a vibrant direct-marketing sector for Manitoba and one probably a whole lot
The St. Norbert Farmers’ Market has unveiled its plans for a new four-season market structure that will open to the public this spring.
Local news

St. Norbert market gets out of the rain

The popular venue will get a canopy for the summer as 
well as a year-round covered area

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St. Norbert Farmers’ Market is going under cover this spring. The third and final phase of an ambitious site renovation at Manitoba’s largest farmers’ market is now nearly complete, with new canopies expected to be on the site in time for opening day, says executive director Marilyn Firth. St. Norbert announced nearly five years ago
Gialuca Brunori  
News

Farmers’ markets drive food sector innovation

They offer valuable insights into changing consumer tastes and preferences

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While many view farmers’ markets as an enjoyable and quaint, albeit inefficient, place to buy food, few would characterize them as cutting edge. But small-scale farmers and farmers’ markets are an important source of innovation in the food system because they are a source of direct consumer feedback, Gialuca Brunori, a professor with the department
Erin Gobeil (l) and Ashley Sadler (r), Global Market co-ordinators are looking forward to the coming farmers’ market season, which will begin in Brandon in late May.
Local news

Brush up on regulations to ensure a smooth market season

Do you know what is required when selling your product at the local farmers’ market?

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Looking to offer up some products at the local farmers’ market this season? Best brush up on provincial regulations. “Farmers’ markets in our province continue to grow every year,” said Mike LeBlanc, chief public health inspector with Manitoba Health. “And when consumers go to a farmers’ market they expect safe, healthy and fresh products.” LeBlanc
St. Norbert’s indoor winter farmers’ markets are test runs in preparation for expansion year round, say executive director Marilyn Firth and FMAM president Phil Veldhuis.
Country Crossroads, Local news

St. Norbert’s Farmers’ Market grows — in winter

Customer demand is the main driver behind plans to expand to year-round operations

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The temperature is hovering around -25 C outside, but shoppers at St. Norbert’s Farmers’ Market mill among its stalls like it’s a balmy Saturday in July. They’re indoors, of course, visiting Manitoba’s largest farmers’ market’s winter market. This is the second winter St. Norbert’s stayed open for biweekly Saturday markets after October, with about 30
Customers look over the produce marketed by Teenie Yanick and Ernie Peleshok.
Country Crossroads

Starting a farmers’ market

Shoal Lake Ag Society aims to see markets thrive and vendors grow

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Starting a farmers’ market is a challenging task. The Shoal Lake Agricultural Society learned this first hand in hosting single-day markets this past summer. Besides generating a customer and vendor base there are also key administrative foundations that need to be established. Although 2014 was the first year that Shoal Lake became involved in a
Business development support was good to get their small honeybee apiary and meadery up and running in Alberta, 
says Cherie Andrews, who co-owns Chinook Arch Meadery with her husband Art.
Country Crossroads

For direct-farm marketers, Alberta is a great place to operate

Support includes help to finance travel and research, and allowing sales of alcohol in farmers’ markets

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Direct-farm marketers in Alberta have their share of regulatory hurdles to gripe about, but they have distinct advantages and supports which marketers in other provinces would envy. When apiary owners Cherie and Art Andrews were first eyeing prospects to start making mead (honey wine), the province gave them several kick-starts, not the least of which

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