Don Mayo discusses the promotion of Canadian milk at a Dairy Farmers of Canada policy conference in Ottawa. (John Greig photo)

Milk ad awareness beating top brands

Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media



Dairy farmers say the federal government has kept them abreast of NAFTA renegotiations at every step of the process.

Dairy farmers watch NAFTA closely

Negotiations have featured ‘exotic demands’ from the U.S. and dairy doesn’t feel singled out

Canadian dairy producers are watching NAFTA renegotiations like a hawk, but predicting what demands U.S. negotiators will make of Canada and Mexico remains somewhere between ‘difficult’ and ‘impossible.’ “Through Dairy Farmers of Canada, we follow those trade talks very closely and we are on the ground at every round,” David Wiens, chair of Dairy Farmers

(Staff photo)

National dairy group loses executive director

Caroline Emond has resigned as executive director of Dairy Farmers of Canada (DFC) after two and half years in the position. Emond will be stepping down effective July 4, DFC announced Wednesday. Emond has dealt with some significant files and changes to dairy marketing since she replaced long-time retiring executive director Richard Doyle. She has


(USDec.org)

Dairy protection sought ahead of NAFTA talks

CNS Canada — The head of Canada’s dairy industry group highlighted the role of Canadian dairy producers in the domestic market, as the potential for trade agreement renegotiations loom. U.S. President Donald Trump said earlier in the year he was considering pulling the U.S. from the North American Free Trade Agreement (NAFTA), but later shifted

Canadian Prime Minister Justin Trudeau and U.S. President Donald Trump speaking at a joint news conference earlier in February 2017.

Comment: Trump’s milk shake

Our dairy producers are now facing change, forced upon them by outside forces

For the first time U.S. President Donald Trump has acknowledged that he knows of the existence of supply management, also known by the global community as Canada’s milk cartel. For years dairy farmers in Canada have been resistant to any change or reform to their policies. With NAFTA 2.0 on its way, Canadian dairy farmers



(BenAndJerrys.ca)

Dairy sector still working toward ingredients strategy

The Canadian dairy industry has missed a self-imposed deadline for the Feb. 1 implementation of a national ingredients strategy — but work continues toward that implementation. The strategy is meant to create a lower-priced class of milk, Class 7, to encourage the use of skim milk powder in further-processed ingredients. Ontario has already independently implemented


Blaine McLeod speaks to producers in Winnipeg during the annual Manitoba Dairy Conference.

New quality milk logo given prominence

Dairy Farmers of Canada have simplified their marketing to 
generate a greater impact on consumers

What’s blue and white, but will soon be read all over? The new Dairy Farmers of Canada logo. First revealed in Ottawa last month, Manitoba milk producers got an in-depth look at what’s behind the updated logo — and streamlined marketing program it ushers in — at the annual Manitoba Dairy Conference in Winnipeg earlier

Processor-producer spat back in the open

Ingredient pricing disagreement wasn’t causing any sparks in recent times but it was always in the background

Food processors and supply-managed farmers are upset with each other again, over border controls for ingredients. Consultations launched by Agriculture Minister Lawrence MacAulay on contentious agri-food border issues brought the old dispute back into public view. The minister said the consultations will examine potential changes to the Duties Relief and the Import for Re-Export programs.