Vancouver-based Earls has backed away from its decision to seek Certified Humane Beef exclusively from a Kansas-based supplier.

Earls’ reversal wins battle, not war

One of Canada’s highest-profile food and agriculture commentators says the beef industry shouldn’t be celebrating victory over getting Earls to roll back its humane beef certification decision. Sylvain Charlebois, a professor of marketing studies at the University of Guelph who frequently writes about food consumers and how they interact with the agriculture and food industry,