What do customers of Canadian wheat want? (and why it matters to you)

What do customers of Canadian wheat want? (and why it matters to you)

Canada must compete with more than price in international markets

What do customers want when they buy Canadian wheat? Cereals Canada and the Canadian International Grains Institute (Cigi) recently commissioned an internationally renowned market research firm, LMC International, to answer this question. Why should you care about the answer? Because it will impact your future bottom line. And because your checkoff dollars may be going

While the farmer constituency may be small, CFA president Ron Bonnett says the economic activity it generates is over $106 billion each year.

Federal election gaining attention with farm groups

Ag issues will be aired during a candidates’ debate set for Sept. 30

Clear trade rules, measures to manage financial risk and access to sufficient workers are key issues among farm organizations that have released their positions for the Oct. 19 federal election. The Canadian Federation of Agriculture, the Canadian Cattlemen’s Association, the Canadian Pork Council and Cereals Canada have all waded into the campaign with policy statements.


farmers watching sunset

Elections and the value of showing up

If farmers don’t speak, it will be others, who may not understand our industry, who decide who goes to Ottawa

There is an old saying in politics, “policy is set by those who show up.” Not always those with the best and brightest ideas and not even always a majority. The first and most important step on the road to being an influencer is to show up. Canadians will elect a new House of Commons

farmer combining wheat

U.S. wheat industry alleges Canada discriminates

U.S. Wheat Associates says Canada’s grading system is like COOL in reverse

The United States’ wheat lobby is glad to be rid of Canada’s single-desk wheat seller; now it wants better access to Canadian wheat markets. U.S. Wheat Associates sent a letter to Agriculture Minister Gerry Ritz May 20 saying Canadian wheat grading and varietal registration regulations unfairly discriminate against U.S. imports. “It is readily apparent to


egg flats

Trade talks set to divide farm communities

Some groups want a trade deal even if it means sacrificing supply management

High-level negotiations on the Trans-Pacific Partnership (TPP) scheduled for Guam this month have opened a rift in Canada’s farm community that successive governments have tried to prevent. Livestock and grain groups have gone public with a demand the federal government fully engage in the talks and, while they don’t actually say it, essentially be prepared



crop spraying

Check inputs to ensure they’re customer approved

Manipulator, a plant growth regulator recently registered for wheat in Canada, 
hasn’t been approved in the United States yet

End-users and regulators are literally putting your grain under the microscope, measuring residues in the parts per trillion. That puts the onus on farmers to deliver grain that meets their standards or risk rejection. So, before applying inputs farmers should consult agri-retailers and grain buyers about what products markets are accepting and follow label directions

Editorial: The (not so) great farm smackdown

If you’ve ever watched “smackdown” wrestling on television, you have to admit it’s entertaining, in a perverse sort of way, watching those muscle-bound burly sorts strutting around pounding their chests like apes and shouting insults. Even when they are throwing punches or tossing each other out of the ring, it’s pretty obvious that it’s all


man at microphone

New provincial wheat and barley groups pledge to co-operate

There's agreement collaboration will make farmers' checkoff dollars stretch further

Western Canada’s new provincial wheat and barley organizations agree their best path forward is co-operating to make the best use of farmers’ checkoff dollars — but that doesn’t mean there won’t be some bumps in the road. Some were evident during a panel discussion at the Interprovincial Seed Growers meeting in Winnipeg Nov. 5 when

Canadian government invests in grain innovation partnership

Two priorities will be boosting corn acreage in Manitoba and exploring functional food and feed opportunities

The Canadian federal and Manitoba provincial governments are joining forces to create a new Grain Innovation Hub, designed to improve production, processing and value-added options for cereals, oilseeds and pulse crops. The hub will include various levels of government, industry groups, researchers, farm organizations and other stakeholders, in a bid to solidify the province’s place