Reg Schellenberg. (Schellenberg family photo via Canadian Cattlemen)

Canadian Cattle Association president Reg Schellenberg dies

Saskatchewan rancher had led CCA since March

Updated, Dec. 7 — Western Saskatchewan rancher Reg Schellenberg, who had led the national organization representing Canada’s beef cattle producers since March this year, died suddenly Friday at age 63. The Canadian Cattle Association reported Schellenberg’s death in a release Saturday, adding that the association’s current vice-president, rancher Nathan Phinney of Sackville, N.B., will now

The 2022 CYL semi-finalists at the Canadian Beef Industry Conference. James Kinley (middle row, far left) and Stefan Bouw (top row, second from right).

Cattle mentorship program invests in next generation

Young producers see it as a way to shorten the learning curve

Two Manitobans are among the 16 finalists for the Cattlemen’s Young Leaders (CYL) Mentorship Program, a national youth initiative of the Canadian Cattle Association (CCA). Every year, the mentorship program selects a group of young leaders interested in any area of the beef supply chain and matches them with a mentor in their area of interest.


(GFM Staff photo)

National cattle producer group rebrands

Former Canadian Cattlemen's Association renamed

Canada’s national beef cattle producer body is rebranding under a slightly shorter new name that serves in part to clear away any potential whiff of a guys-only club. The organization formerly known as the Canadian Cattlemen’s Association on Thursday launched what it describes as a “a new brand identity, highlighting the strong and diverse group