The 2022 CYL semi-finalists at the Canadian Beef Industry Conference. James Kinley (middle row, far left) and Stefan Bouw (top row, second from right).

Cattle mentorship program invests in next generation

Young producers see it as a way to shorten the learning curve

Two Manitobans are among the 16 finalists for the Cattlemen’s Young Leaders (CYL) Mentorship Program, a national youth initiative of the Canadian Cattle Association (CCA). Every year, the mentorship program selects a group of young leaders interested in any area of the beef supply chain and matches them with a mentor in their area of interest.

(GFM Staff photo)

National cattle producer group rebrands

Former Canadian Cattlemen's Association renamed

Canada’s national beef cattle producer body is rebranding under a slightly shorter new name that serves in part to clear away any potential whiff of a guys-only club. The organization formerly known as the Canadian Cattlemen’s Association on Thursday launched what it describes as a “a new brand identity, highlighting the strong and diverse group