(Photo courtesy A&W Canada)

A+W starts move to all-grass-fed, all-Canadian beef

Suppliers lined up to begin transition this spring

Canadian burger chain A+W’s next move to distinguish its menu in a crowded quick-service market will be a connection to the regenerative ag movement, as it sets itself up with an all-Canadian and all-grass-fed beef supply. The Vancouver-based chain, which includes almost 1,000 restaurants across Canada, announced Monday it’s “making a commitment to exclusively source




A+W's Beyond Meat burger.

Editorial: Mystery meat

A paradigm shift appears to be coming quickly down at the fast-food drive-thru. Last week A&W Canada announced a new meat-free burger, touted as just as good as ground beef. It has partnered up with Beyond Meat, a company that’s attracted capital from sources such as Microsoft mogul Bill Gates and A-list actor Leonardo Dicaprio.



Editorial: Building bridges

Earlier this month the A&W restaurant chain may have taken a significant step towards rebuilding its battered image with the nation’s cattle farmers. The company has been the source of much controversy in recent years after it introduced a marketing strategy branding the beef in its burgers as free of hormones and other growth promoters.


Editorial: The science of marketing

There’s an old truism from the world of marketing that goes, “the customer is always right.” Too often these days it’s used by bad customers to justify their even worse behaviour. They seem to feel it excuses all sort of boorishness, from yelling at the wait staff to making insulting low-ball offers. But its original