Olly Harrison takes a selfie with fans at Agritechnica 2023 in Germany where he was awarded Agri-Influencer of the Year.

Pros and pitfalls of being a digital poster child for farming

Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight

Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight