Your Reading List

SunGold Slashes Workforce But Plans To Build Its Lamb Business

FBC STAFF / INNISFAIL

Adecision to pull out of the exporterunfriendly European beef market has resul ted in 75 layoffs at Innisfail s SunGold Specialty Meats Ltd.

That s unfortunately a very painful process, said Howard Oudman, the plant s general manager. It s painful for the owners, but it s even more painful for those families who have been directly impacted by the loss of jobs.

The SunGold plant formerly Sunterra Meats and, before that, Canada West Foods, Lambco was purchased in February by Canada Gold Beef with an eye to establishing a branded beef line.

We ve made a considerable amount of physical improvements and upgrades to the plant in both infrastructure and equipment, said Howard Oudman. And that had dual purpose for both beef and lamb, but the plan is very much now towards making this primarily a lamb facility given the situation with the EU quota.

It was hoped the European Union quota system would create opportunities for Canada to export beef across the Atlantic, but it s not working out that way, said rancher and beef promoter Christoph Weder, who markets a branded beef line, Heritage Angus, in Europe.

It s actually acting almost like a tariff again because there s extra costs in the system and it either slows the beef down by making it too expensive, or some companies just can t sell their product based on that, said Weder, whose beef is processed at a Lacombe plant.

The problem is twofold, he said. First, some meat companies that don t import meat are applying for a slice of the so-called Hilton quota, which allows 23,000 tonnes into the EU with a tariff of 20 per cent. They then sell the quota to companies that want to import, which drives up their costs. As well, this new system has encouraged exporters in countries such as New Zealand and Uruguay to target Europe, increasing the competitive pressure on more traditonal exporters such as Canada, the U.S. and Australia.

Uncertainty

The cost and uncertainty of exporting to Europe wasn t worth it, said Oudman.

We had been slaughtering a reasonable number of EU protocol cattle every week, we ve suspended that business and decided that we ll really focus on building the lamb business, he said.

A number of companies are pressuring the European Commission to put an end to the selling or trading of quota, but no quick resolution is expected, said Weder. SunGold decided it simply couldn t wait for reforms, said Oudman.

It s quite disheartening and frustrating, he said. We ve spent an inordinate amount of time in discussions with our government officials and trade negotiators and the reasons are what they are, and they re just unable to rectify what had been very clear market accessibility to now making it really unprofitable.

Lamb business growing

The 75 layoffs represent more than half of the plant s workforce, but Oudman said the SunGold plant, currently the largest lamb processor in Canada, plans to increase that side of its business.

We re at just over 1,000 (head of lamb) a week and we would like to increase that upwards of 1,500 a week, he said. We still do some beef and some bison on a custom basis, we ve kept that line going for one day a week. But we ve reduced the beef kill and processing by approximately 300 head.

Oudman said he is hopeful employees will be able to come back to work as the plant gets back on its feet.

That s certainly the intention, as we work with the lamb industry, he said.

They have options. They can sell their lambs to Eastern Canada or they can sell them here and it s up to them.

We re certainly competitive in the market for what we pay for lambs so it s not like we re asking them to sell the lambs cheaper here than where they could sell them elsewhere.

And Oudman said there are indicat ions the lamb market will be even better next year.

Yes, it s a very painful process for the plant and the people, but there is reason to be optimistic for the future, provided we can get the lambs here, he said. There s been a large amount of retent ion of breeding stock by the lamb producers, so next year there should be considerable growth in the numbers.

———

It s painful for the owners, but it s even morepainful for those families who have beendirectly impacted by the loss of jobs.

HOWARD OUDMAN GENERAL MANAGER

About the author

Comments