Food labelling can give helpful information to consumers looking to make healthy choices. But as more food labels pop up, consumers can too easily associate a specific label with certain health outcomes, overestimating the value and risk a label implies. Many of today’s food labels create either a “halo effect,” implying the food is more
Labelling helps consumers make healthy choices… or does it?
Sometimes labels actually cause consumers to make false assumptions about the foods they’re consuming
