GFM Network News

Labelling is intended to make things simpler for consumers but sometimes it just adds to the confusion.

Labelling helps consumers make healthy choices… or does it?

Sometimes labels actually cause consumers to make false assumptions about the foods they’re consuming

Food labelling can give helpful information to consumers looking to make healthy choices. But as more food labels pop up, consumers can too easily associate a specific label with certain health outcomes, overestimating the value and risk a label implies. Many of today’s food labels create either a “halo effect,” implying the food is more