VIDEO: A message for Canadian agriculture

VIDEO: A message for Canadian agriculture

Meet misinformation with storytelling, says CBC Radio's Terry O'Reilly

Terry O’Reilly, veteran ad man and host of the popular CBC Radio show “Under the Influence” told an Ag Days audience in Brandon, Man., on Jan. 18 that telling an emotional story is a better way to influence opinion than repeating facts and figures. Manitoba Co-operator reporter Allan Dawson met with O’Reilly after his presentation


Farmers will do better reaching consumers through emotional stories rather than just facts and figures. That’s the message veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, gave at Ag Days in Brandon Jan. 18.

When influencing opinion, heart not head

Adman says farmers should use stories to make an emotional connection with consumers

Ticked off city people don’t get agriculture? Instead of spewing facts, employ emotion, veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, said here at Ag Days Jan. 18. “My industry (advertising) has proven time and time again that information doesn’t necessarily move people,” O’Reilly said. “You have to attach emotion to



Manitoba Seed Growers’ Association president Ray Askin (l) presented the association 2016 Outstanding Service award to Robert Stevenson of Kenton who was accompanied by his daughter Eva.

MSGA recognizes long-term supporter

Robert Stevenson was given the Manitoba Seed Growers’ Association Outstanding Service award

A Kenton-area farmer is the recipient of the Manitoba Seed Growers’ Association’s 2016 Outstanding Service award. Robert Stevenson was recognized last week in Winnipeg at the annual CropConnect conference. Stevenson served as a Manitoba director on the Canadian Seed Growers Association (CSGA) board for six years from 2003 to 2009. During that time he sat

It was standing room only for some of the breakout sessions at CropConnect 2017 at the Victoria Inn and Convention Centre in Winnipeg Feb. 15 and 16, including when the University of Minnesota’s Seth Naeve spoke about intensive soybean management Feb. 15. Between 1,500 and 1,600 people attended CropConnect last week, including 100 ‘walk ups’ co-chair Roberta Galbraith of the Manitoba Canola Growers Association said Feb. 17 in an interview.
“And yes it was packed,” she said. That has organizers wondering about the future of the event, which the commodity groups involved — canola, corn, pulse/soybeans, flax, sunflower, oat, seed growers and wheat/barley — will discuss, Galbraith said. The first step will be to cap registrations. “We are at capacity that is for sure,” she said. “We are looking at options, however we have made no decision to move the show as of yet. The Victoria Inn facility and staff are fantastic to work with and so responsive to conference staff requests and this is definitely a plus for the event.” It cost $75 a day to attend CropConnect this year, but the cost would be double without funding from the participating commodity groups, Galbraith said. Sponsors and trade show participants also help fund CropConnect, she said.

Commodity collaboration, mergers discussed at CropConnect

Commodity group leaders are urging their members to weigh in on how 
much groups should collaborate and their thoughts on merging

Manitoba farmers are being asked if they want their checkoff-funded commodity groups to collaborate more — or even merge. It was one of the main themes at commodity group annual meetings at the fourth annual CropConnect conference in Winnipeg Feb. 15 and 16. And the man credited with planting the seed in 2013 — Halbstadt-farmer


Yield Manitoba, a supplement in today's Manitoba Co-operator, is a valuable benchmarking tool for farmers, says Doug Wilcox, the Manitoba Agricultural Services Corporation’s manager of research administration.

Yield Manitoba 2017 valuable tool for Manitoba farmers

The 18th edition of the annual publication is a supplement in today's issue of the Manitoba Co-operator

Manitoba farmers, on average, reaped a bumper crop in 2016, despite a record number of hail claims and excessive rain in some areas. A few new yield records were set and most major crops, except for field peas, yielded above the 10-year average. This information comes from a breakdown of yields by crop variety provincially

Newfoundland and Labrador Premier Dwight Ball and Finance Minister Cathy Bennett lay out the “Flatter, Leaner Management Structure” on Feb. 22. (Gov.NL.ca)

Newfoundland shifts Lands Branch to new department

The government branch overseeing Crown land in Newfoundland and Labrador will join the provincial ministry handling the agrifoods file, as the province moves to cut public sector costs. Premier Dwight Ball on Wednesday announced what he billed as the “Flatter, Leaner Management Structure” for the provincial government, a reorganization which will see 287 management positions


A rail car from SGCC’s fleet. (Dave Bedard photo)

Warm Saskatchewan weather spells early load limits

A long spell of spring-like weather in Saskatchewan’s southwest has softened roads to the point where winter weights are about to be removed. Increased winter weights will end in southwestern Saskatchewan, including several major roads and 70 rural municipalities, starting at 12:01 a.m. Friday (Feb. 24), the provincial highways department announced Wednesday. Affected roads will