Consumers at the wheel of potato market

Consumers at the wheel of potato market

With the rise of the budget-conscious consumer and increasing influence of Gen Z, where does the potato fit?

Circana food industry analyst Vince Sgabellone visibly brightens when he recalls the childhood Sundays when his family wandered the Ottawa Valley hunting for the best chip wagon. “Those days before social media, my parents would follow a tip they heard from somebody at work or one of the neighbours about a food truck parked on