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Rob Painter (l) and Eric Hansotia, CEOs of Trimble and Agco respectively, agreed on Sept. 28, 2023 to combine their precision ag arms into a new joint venture. (Trimble via PRNewswire)
Crops

Trimble Ag, Agco’s JCA link up for new precision ag venture

Agco gets majority control of a new precision ag and autonomy firm; Agco's GSI brand and others now under separate review

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Global positioning tech firm Trimble is set to sell its precision ag business into a new joint-venture company that will include farm machinery maker Agco’s made-in-Manitoba autonomy arm. From farmers’ perspective, the two companies say their combined technology offering is expected to offer “seamless integration and connectivity across geographies, equipment brands and the crop life
A side view of Trimble’s EZ-Pilot Pro guidance system mounted on a tractor’s steering column. (Agriculture.trimble.com)
Crops, Other

Trimble dealer shores up cross-Canada coverage

Vantage Canada picks up Ontario rights

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The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern
The Calgary Telus Convention Centre, north building. (Calgary-convention.com)
Crops, Markets

Farm Forum Event under new management

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The company behind Canada’s two biggest outdoor farm shows is expanding to the great indoors as the new operator of another well known Canadian farm industry event. Glacier FarmMedia announced Monday it has acquired and will assume management of the Farm Forum Event, an annual professional development event for farmers, starting with its 20th anniversary
Crops, News

Agri-Trend being sold to Trimble

Agri-Trend’s Rob Saik says the deal will take the Agri-Trend model global

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Agri-Trend, which is headquartered in Red Deer, Alta. and operates North America’s largest network of independent agricultural consultants, is being purchased by Trimble, a publicly traded, American company that specializes in GPS and other location services, including the collection and management of on-farm data and services for precision farming. “It’s a perfect fit for us,”
Agri-Trend CEO Rob Saik. (Jennifer Paige photo)
Crops, Weather

Trimble to buy consulting firm Agri-Trend

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GPS and precision farming firm Trimble is set to buy the Canadian operator of North America’s largest network of independent agricultural consultants. Publicly traded, U.S.-based Trimble, which specializes in GPS and other location services, including the collection and management of on-farm data and services for precision farming, announced Tuesday it will buy Red Deer-based, privately-held

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