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U.S. grocer Kroger’s plant-based burger patties are sold under its in-house brand, Simple Truth. (Kroger photo via Brandfolder.com)
Crops, Pulses

Major grocers roll out plant-based burgers, undercut Beyond Meat

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Chicago | Reuters — Cashing in on rising demand for imitation meat, major retailers including Kroger and Walmart recently began to carry Beyond Meat’s plant-based burgers and sausages. Now, several stores are creating similar products that will compete with Beyond Meat. Kroger Co., the biggest U.S. grocer, on Wednesday rolled out its own line of
KFC is testing a “chicken” sandwich and popcorn “chicken” made with a plant-based meat substitute at one of its Toronto-area stores. (CNW Group/KFC Canada)
Crops

KFC tests plant-based ‘fried chicken’ in Ontario

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Fast-food chicken chain KFC is collecting feedback from a one-day, one-store test of a new Canadian-made plant-based “fried chicken” product for the Canadian market. The Canadian arm of the Yum Brands-owned chain set up a “limited” test run for what it calls KFC Plant-Based Fried Chicken at its 6055 Creditview Rd. store in Mississauga, Ont.
A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)
Crops, Pulses

Ontario to host global test for McDonald’s pulseburger

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The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows
Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)
Crops

Tim Hortons retreats from Beyond

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Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s

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