A cow grazes a mixed annual intercrop at Manitoba Beef and Forage Initiatives north of Brandon, Man. Photo: Alexis Stockford

Canadian cattle industry has wins to shout about

Cattle management has become more efficient, more humane and more knowledgeable, but industry terms may not resonate with the general public

Canada’s cattle management has become more efficient, more humane and more knowledgeable, but industry terms may not resonate with the general public.




Wool sector leans into nature-postive messaging

Wool sector leans into nature-positive messaging

Wool’s environmental footprint isn’t all about carbon, Australian company behind ad campaign says

The wool industry has been so focused on carbon that it missed opportunities to highlight the positive benefits of growing wool and raising sheep on the landscape and the intrinsic value of natural fibres.