Outright repeal of COOL defies consumer sentiment

Outright repeal of COOL defies consumer sentiment

It was how the meat-packing industry applied the law that caused the negative effects on imports

The fate of the U.S. COOL (country-of-origin labelling) program for beef, pork, and poultry hangs in the balance as Congress goes on its Independence Day recess. Given the May 18, 2015 WTO (World Trade Organization) ruling against COOL, the threat of $3 billion in retaliatory tariffs being imposed on U.S. products by Canada and Mexico,