(McDonalds.ca)

McDonald’s sales beat as all-day breakfast a hit

Reuters — McDonald’s Corp. reported better-than-expected quarterly same-restaurant sales as the launch of all-day breakfasts proved to be a hit with diners in the U.S. and demand continued to recover in China. The world’s biggest restaurant chain’s shares jumped 3.4 per cent in premarket trading on Monday. McDonald’s introduced all-day breakfasts in October in the



McDonald’s in 2015 launched a billboard campaign in Canada profiling products made using Canadian meat and potatoes. (Dave Bedard photo)

McDonald’s Canada to tighten antibiotic policy for chicken

Following its U.S. arm’s move this spring, McDonald’s now plans to source only chicken raised without medically important antibiotics for its restaurants in Canada by the end of 2018. And Canada’s chicken producer group says the Canadian chain’s move dovetails with a direction the Canadian industry was headed already. “McDonald’s believes antibiotics have important benefits,


McDonald’s in 2015 launched a billboard campaign in Canada profiling products made using Canadian meat and potatoes. (Dave Bedard photo)

McDonald’s stock hits record high as turnaround takes hold

Reuters — McDonald’s Corp. shares hit an all-time high on Thursday after CEO Steve Easterbrook said a rebound in quarterly restaurant sales showed his turnaround plan is starting to work. Global sales at established restaurants were up a much better-than-expected four per cent in the third quarter, ending six straight quarters of flat or falling

(Subway.ca)

Subway shifting all U.S. meat supplies to no antibiotics, ever

Chicago | Reuters –– Sandwich chain Subway will start serving antibiotic-free chicken and turkey at its U.S. restaurants next year, and within the next nine years will stop selling any meat from animals given antibiotics, the company said Tuesday. Rivals such as Chipotle Mexican Grill and McDonald’s have announced similar supply-chain shifts, adding pressure on


Steve Easterbrook (centre), the head of the global fast-food giant, visiting Graeme Finn’s ranch near Crossfield in June.

Mission accomplished: McDonald’s sustainable beef on track for 2016

The fast-food giant expects to have 300 beef operations verified 
by spring — and then it will hand off the initiative to the beef sector

McDonald’s Canada will reach its goal of selling “verified sustainable” beef next year, says the company’s senior manager of sustainability. “We’re right on track as far as we know — it’s hard to know how many producers we’ll be able to get interested and get through, but we’ve got some pretty good numbers now,” said



Jeffrey Fitzpatrick-Stilwell of McDonald’s Canada speaks at the University of Manitoba during a seminar hosted by the National Centre for Livestock and the Environment.

No need to compete on sustainability

Consumers have access to a lot of information, but that information isn’t always helpful

When it comes to sustainability, competition isn’t the name of the game. Speaking at the University of Manitoba during a seminar hosted by the National Centre for Livestock and the Environment, Jeffrey Fitzpatrick-Stilwell of McDonald’s Canada said that efforts to make food production more sustainable need to be “pre-competitive.” “We work very collaboratively, not only

McDonald’s has been highlighting the contributions of Canadian farmers with a new ad campaign in recent weeks.

McDonald’s to discuss sustainability

Farmers and foodies will have a chance to hear McDonald’s Canada’s approach to sustainability at a seminar Sept. 28

Do you want sustainability with that? Next week the National Centre for Livestock and the Environment is kicking off its annual seminar series at the University of Manitoba with Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability for McDonald’s Canada. “This worked out perfectly, because we do like to bring in people from outside the faculty, people