Agco Plans “Reduction” Of Brands

Afarm equipment giant built on accumulation of product lines worldwide has announced a new strategy expected to lead to “reduction” of many of the company’s brands. In a release Nov. 13, the North American Equipment Dealers Association said it was alerted to “major brand changes” within Agco – including the phase-out of the Agco brand

Farmers Buying Fewer Tractors

Recession anxiety is causing North American farmers to cut back on buying new equipment and fertilizer, as well as hold off trying out new technology. “They’re being extremely careful with their money,” said Ian Wishart, president of Keystone Agricultural Producers. “I don’t think I’ve ever seen a spring where guys are conscious of costs as


of efficient and durable design

Providing farmers with quality equipment based on simple design and innovative engineering has long been a tradition synonymous with the Versatile name. In fact, that is exactly how the company got its start. Peter Pakosh, one of the two founders, first used that principle to design a revolutionary new grain auger in the basement of