Canada could retaliate if the U.S. fails to comply with COOL ruling, but expert says picking a fight with your neighbour requires serious thought
It’s illegal under international trade rules and is estimated to have cost producers billions in lost sales, but Canada doesn’t have a lot of options for ending the pain caused by the American country-of-origin labelling (COOL) legislation. A recent report by the Canadian Pork Council estimates the sector has lost nearly $2 billion in revenue