John Deere equipment at Manitoba Ag Days in Brandon, running from Jan. 20-22, 2026. Photo: Miranda Leybourne

Manitoba John Deere dealers plan merger

Dealer chains say consolidation will improve parts access, service speed, long-term support for farmers

Two retail dealership chains handling John Deere farm equipment in Manitoba say they plan to merge, bringing 13 locations under one organizational umbrella.






(Deere.com)

Deere misses revenue estimates on subdued farm equipment demand

Outlook did not account for any impact from potential import tariffs, retaliatory tariffs company says

Deere's quarterly revenue slumped 35 per cent and missed analysts' expectations as more farmers switched to renting equipment due to weak incomes and high borrowing costs, sending its shares down nearly 4.5 per cent in morning trading on Thursday. The company said its outlook did not account for any impact from potential import tariffs by the U.S. and any retaliatory actions taken by other countries.