From beyond meat to the return of meat

From beyond meat to the return of meat

Climate-based policies frequently ignore consumer preference and economic reality

As I walk by a storefront that once housed the city’s largest ‘plant-based butcher’, the irony hits me. The new sign announces that this will soon open again – as a beef burger cafe. It brings to light the complexity of understanding Canadian consumers and their varying wants and needs. Protein in all sources is

Beyond Meat suspends COO after arrest for allegedly biting man’s nose

Beyond Meat Inc.’s Chief Operating Officer Doug Ramsey has been suspended, the company said Sept. 20, following reports of the executive’s arrest for allegedly biting a man’s nose during an altercation. The plant-based meat producer said the operation’s activities will be overseen on an interim basis by Jonathan Nelson, senior vice-president of manufacturing operations. Ramsey


Beyond Meat shares fall on lower-than-expected revenue forecasts

Reuters – Beyond Meat forecast annual revenue below estimates February 24, as the plant-based business pioneer wrestles with labour and supply chain disruptions and faces stiff competition in the United States. The plant-based meat space has become crowded in recent years with more traditional names, including Tyson Foods and Kellogg entering the fray and offering


Beyond Meat brings back alt-chicken offering

Beyond Meat has brought back a chicken offering to its product portfolio with the launch of plant-based chicken tenders. The faux-meat maker looks to capitalize on booming demand for meat alternatives amid a shift towards healthy eating in the pandemic. The company is launching the product in around 400 U.S. restaurants, more than two years


Many consumers are revisiting their relationship with animal proteins, both at the meat counter and in the dairy products section.

Comment: Plant based still a thing despite COVID-19

Sales are still growing quickly in this relatively new market space

Think plant protein is just a passing fad? Think again. People are buying. Despite the pandemic and the chaos surrounding containment and vaccination rules, consumers are quietly enjoying the products made from plant proteins and milk alternatives. According to recent data offered by Nielsen, since the start of 2020 sales of vegetable protein products have

In lieu of positioning the product as unique, or an alternative, Beyond Meat has become its own worst enemy by encouraging consumers to ditch meat.

Comment: Ditching Beyond Meat

McDonald’s is divorcing itself from the plant-based food giant’s anti-meat rhetoric

One of the most bizarre food stories of the year, other than the panic buying we witnessed in the spring in the western world, is the quasi-divorce between McDonald’s and Beyond Meat. While McDonald’s recently announced its new McPlant products to be rolled out in 2021, Beyond Meat, that was working with the fast-food chain

The McDonald’s “P.L.T.” (CNW Group/McDonald’s Canada)

McDonald’s to make its own ‘McPlant’ items

Beyond Meat says co-created patty

Reuters — Burger chain McDonald’s on Monday decided to debut its own plant-based meat alternatives line called “McPlant” in 2021, including a patty that Beyond Meat subsequently said it helped co-create. “Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in


Roquette’s plant-based protein products include Nutralys T70S, billed as a plant-based, texturized protein that “guarantees a unique fibrous texture and great use adaptable to several types of meat substitute” such as burger patties, chicken-type filets and sausage. (Roquette.com)

Plant-based protein maker Roquette sees short-term COVID-19 impact

Demand could accelerate second Canadian plant

Paris | Reuters — The plant-based protein market has seen a slowdown in new product launches and lower sales in restaurants and cafeterias due to COVID-19 but benefited from more people cooking at home and trying new products, French manufacturer Roquette said. The market for plant-based protein such as meat-free burgers has surged in the

KFC Canada says it will launch its ‘Plant-Based KFC’ sandwich nationwide Aug. 10. (CNW Group/KFC Canada)

Plant-based near-chicken on KFC’s Canadian menu to stay

Maple Leaf's Lightlife arm to make 'Plant-Based KFC' sandwich

Updated, Aug. 18: Consumers’ response to a single-day test of plant-based near-chicken menu items in Mississauga last year has led KFC Canada to add the product, full time, to its menu nationwide. The Canadian arm of the Yum Brands-owned chicken chain announced Wednesday its ‘Plant-Based KFC’ sandwiches will be available permanently at its stores across