Animal care specialists urge producers to get the facts and do the right thing

Animal care specialists urge producers to get the facts and do the right thing

Producers urged to not “do anything you wouldn’t be willing to explain in front of a television camera

Opening up the barn doors to show how livestock are cared for might not make the public as sympathetic to producers as some would like to believe. “Educating people about what we do is not an automatic that they’re going to believe what we do is right,” Dr. Joseph Stookey, a professor at the Western

Beef Agency Merger Back On Track

Aproposal to merge Canada’s national beef checkoff agency with its domestic and international marketing bodies will continue, as the checkoff agency moves to take back its marketing roles. The National Check-off Agency – the nickname for the Canadian Beef Cattle Research, Market Development and Promotion Agency – announced March 11 it now has “clear direction”


Alberta Reaches Compromise On Checkoff War

Acompromise on the controversial elimination of a mandatory Alberta cattle checkoff will help restore lost funding for Canada’s financially squeezed beef agencies. Alberta’s two biggest cattle associations have negotiated a three-year agreement to bring back a national checkoff on live cattle sales in the province. The deal will restore $1 of the previously mandatory $3-a-head

Alberta Checkoff Change Could Affect CCA’s Finances

Canada’s national beef lobby group could experience a major financial setback following Alberta’s elimination of a non-refundable provincial checkoff on cattle sales. The Canadian Cattlemen’s Association is asking its provincial members for possible ideas on reducing programs because of a potential revenue shortfall stemming from the Alberta checkoff change. The Alberta government earlier this year