Super-size surveys show consumer landscape is changing

McDonald’s is an iconic brand which has transcended its all-American heritage to become the world’s most renowned fast-food brand leader. Yet to stay at the top, McDonald’s must change some of the same practices that got it there, says a senior company official. “As the face of Canada truly changes, so does its eating habits,”




“Pink slime” pushes processor into bankruptcy

Ground beef processor AFA Foods filed for bankruptcy protection April 2, citing the impact of the uproar over a meat filler dubbed “pink slime” by critics. Meat processors have faced a backlash over the use of an ammonia-treated beef filler they call “finely textured beef.” Food activists have campaigned to have it banned, but supporters





Briefs, March 29, 2012

Safeway to stop buying “pink slime” beef filler washington / reuters Safeway, the No. 2 U.S. supermarket operator, will stop buying the ammonia-treated beef filler critics call “pink slime” because of widespread customer concern. The halt is a fresh blow to use of the ground beef filler, also known as lean, finely textured beef, which



Battle of the beta-agonists

One of North America’s largest beef buyers is telling feeders that it wants a little more fat and a little less lean, and is delivering a not-so-subtle hint on their choice of growth promotants to achieve it. “Maximizing performance and efficiencies pre-harvest at the expense of beef taste and tenderness concerns us — it’s not

Alta. economist urges Australian-style beef grading

Canadian beef producers and retailers could add value to their product by moving to a “more consistent” beef-grading system, a University of Alberta economist suggests. Canada’s current beef-grading system, in which carcasses are visually inspected and meat labelled accordingly, “cannot provide the same quality assurance as the more extensive (Meat Standards Australia, or MSA) system,”