Nutrien Ag Solutions hopes its new yield challenge program will tap into farmers’ inner sense of competition.
Farmers in Western Canada have until March 1 to enrol in the Hometown Yield Challenge.
The competition will stack producer harvest totals against each other in November. The two top-yielding growers will choose a local organization to be awarded $20,000. The three runners-up will get $5,000 to divvy out to a local organization of their choice.
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“Competition always gets people fired up, but creating a benefit for the communities that our growers live and work in will not only engage our growers but their neighbours as well,” said Derek Flad, agronomic innovation manager for Nutrien’s southern Alberta division, in a Feb. 5 release.
Flad is co-leading the challenge along with Shelby LaRose, the company’s crop nutrition product manager for Canada.
Challenge participants will have to seed at least 80 acres and will be required to use a number of the company’s products. Full details can be found on the Hometown Yield Challenge web page. Community members and the public can track the challenge over social media through the hashtag #NutrienHometownPride.
