The Canola Council of Canada celebrated a return to normalcy at its annual meeting at the Canadian Crops Convention in Ottawa.
“Our theme this year is ‘from adversity to opportunity’ and I think that’s very fitting,” said Jim Everson, the group’s president.
Production has rebounded following the drought of 2021, meaning there’s opportunity to develop new markets again.
As the pandemic restrictions have eased, the industry has returned to being able to have important face-to-face meetings.
And exciting new developments like renewable diesel promise to supercharge demand in the future.
He spoke to Gord Gilmour of Glacier FarmMedia and Karen Briere of the Western Producer following the AGM on March 9.