Food and beverage sales growth, volume decline predicted for 2026

FCC’s report suggests higher prices, not consumption, will drive growth in total sales

Reading Time: 3 minutes

Published: 16 hours ago

,

Sales among food and beverage manufacturers are predicted to rise by 0.8 per cent while volumes fall by 0.7 per cent. Sales growth will likely be driven by higher prices, not higher consumption, FCC said. Photo: vgajic/Getty Images Plus

UPDATED – Canada’s food and beverage sector can expect declining sales volumes but increased sales growth in 2026, according to a new report from Farm Credit Canada (FCC).

The 2026 FCC Food and Beverage Report states sales among food and beverage manufacturers are predicted to rise by 0.8 per cent while volumes fall by 0.7 per cent, the fourth straight year of decline. It notes sales growth will likely be driven by higher prices, not higher consumption.

WHY IT MATTERS: With trade tensions still disrupting global supply, prices could fluctuate this year, affecting consumers’ choices.

Read Also

While the bulk of Japan’s canola imports come from Canada, the supplier’s share has dropped from about 96 per cent of Japan’s imports to around 83 per cent. Australia has remained a major source of canola for Japan.
Photo: Canola Council of Canada

India, Japan canola crops to be steady in 2026/27 – USDA

Canola supplies for India and Japan are expected to remain relatively stable in the 2026/27 crop year, the United States Department of Agriculture said.

FCC chief economist Craig Johnston said this disparity speaks to the issue of consumer purchasing power.

“Higher food prices over the past several years are really weighing on households’ budgets,” he said in an interview. “They’re making more cost-conscious decisions.”

“This is actually a headwind for consumption and a headwind for volumes.”

He said any upstream changes will no doubt filter down to Canadian producers. Some challenges are shared across sectors.

“When we think about common elements, you can think about the tariffs, the elevated input costs, generally,” he said.

Margins are tight across the sector, including for farmers.

“We’re not seeing massive improvements on margins within the food and beverage manufacturing sector to pre-COVID levels, and we’re not necessarily seeing that filter through to a broad-based increase in margins for primary ag.”

“The industry in general is still going through this adjustment period” he said, “and we do expect that to continue to 2026.”

Trade tensions still a factor

Canada will continue to grapple with trade uncertainty this year, including the recent instability caused by the conflict in the Middle East.

Forecasts for costs of goods in the Food and Beverage Report were made before the crisis, “meaning that if the commodity price surge persists beyond just a few months, there would be upside risks to those estimates.”

FCC had expected pressures on some inputs, such as cattle and hogs, to ease from 2025 highs, but surging energy prices due to the conflict make that less likely.

Costs of production up

Production costs for food and beverage manufacturers increased by two per cent in 2025, driven mostly by raw material costs.

“The increase in raw material costs was driven by disruptions that constrained availability and raised prices,” the report states.

“Some examples from 2025 include avian influenza impacts on poultry … tariffs that increased the cost of imported aluminum packaging and historically low cattle herd sizes across North America.”

Costs across sectors

The report also breaks down costs associated with sub-sectors of food and beverage processing.

In grain and oilseed milling, sales were uneven in 2025 but improved by the fourth quarter. 2026 shows signs of a rebound in sales and volumes.

Additional capacity and millions of taps are expected to come online in Canadas maple syrup sector in response to demand for alternative sweeteners, FCC says. Photo: ManonAllard/E+/Getty Images
Additional capacity and millions of taps are expected to come online in Canadas maple syrup sector in response to demand for alternative sweeteners, FCC says. Photo: ManonAllard/E+/Getty Images photo: Agriculture and Agri-Food Canada

Large carryover of canola stocks is expected to keep prices under pressure in 2026. Canola prices are expected to fall by 3.1 per cent in 2026.

The report suggested demand for Canadian maple syrup and honey has continued to increase in the global market.

In the dairy sector, 2026 will likely see a 3.6 per cent increase of product manufacturing sales over 2025. Processors are also expected to pass along costs from the producer price increase for unprocessed milk to consumers.

In the meat manufacturing sector, FCC forecasts sales up 1.6 per cent and volumes down by 5.6 per cent.

Tight supplies of live animals, due largely to disease outbreaks, drove prices up in 2025. According to the report, “2026 will likely see another year where price, not volume, drives sales upward.”

About the author

Jonah Grignon

Jonah Grignon

Reporter

Jonah Grignon is a reporter with GFM based in Ottawa, where he covers federal politics in agriculture. Jonah graduated from Carleton University’s school of journalism in 2024 and started working full-time with GFM in Fall 2024, after starting as an intern in 2023. Jonah has written for publications like The Hill Times, Maisonneuve and Canada’s History. He has also created podcasts for Carleton’s student newspaper The Charlatan, Canada’s History and Farm Radio International in Ghana.

explore

Stories from our other publications