Genesis tractors reborn with new technology

The Versatile tractor family has two new faces: the 250 and 280. These rigid-frame, row-crop tractors are the result of an evolution that began with the former Genesis line. But they’ve come a long way from their Genesis forerunners. They’ve come so far, in fact, that the Genesis name has been dropped entirely. That seems

Versatile high-horsepower tractors (HHTs) designed around customer input

In 2004 Versatile jumped out in front in the horsepower race with its 535 tractor, flagship model in the company’s HHT (high-horsepower tractor) line introduced with the smaller 485 and 435 too. The model numbers also represent respective horsepower ratings. It took awhile for other manufacturers to catch up with the kind of power the


Versatile adds easy financing to its reputation for easy servicing

Saving time and resources is important to today’s food producers. And now, Versatile has added new programs that do both. Farming more acres than ever before, individual producers have to cover a lot of ground in a short time. Their success depends on speed, and time saved with easy, efficient servicing. This equals more hours

Versatile’s 4WD line

With all Versatile tractors adopting new family styling, the 4WD series now sports a look matching that of their big brothers in the high-horsepower tractor (HHT) line. Along with their new look the four models in this group offer 305, 340, 375 and 400 horsepower, plus the advantages of new and improved design. Underneath that


Buhler relaunches Versatile tractor brand

A storied brand name in the Canadian farm tractor business is coming out from under other companies’ logos for the first time in about 20 years. Winnipeg’s Buhler Industries, makers of the Buhler Versatile and Genesis tractor lines, announced last Thursday that Versatile will be the only brand associated with Buhler’s tractor division, which until

The life of a logo

Versatile’s history as a brand dates back to the mid-1940s in a Toronto backyard. That’s where Peter Pakosh in 1945 developed a new type of grain auger, as described in Versatile Tractors: A Farm Boy’s Dream, a 2003 coffee table book by Pakosh’s grandson Jarrod. The elder Pakosh’s company expanded into field sprayers and harrow