Popular livestock trailer designs also increase pig stress during transportation, hitting at meat quality, animal welfare and farm profit, Agriculture and Agri-Food Canada researcher says
Tag Archives public trust
Pig transport stress costs pork sector
Popular livestock trailer designs also increase pig stress during transport, hitting at meat quality, animal welfare and farm profit, Agriculture and Agri-Food Canada researcher says
Pork sector under the public’s microscope
Arguing science won’t protect producers from PR problems that are based on emotions or perceived moral high ground
Arguing science won’t protect producers from public relations problems based on emotions or perceived moral high ground.
Consumer engagement crucial in changing dairy marketplace
Industry needs to bridge gap between high trust in farmers and limited knowledge of agriculture practices, professor says
Consumers have difficulty answering basic questions about farm production, which is an opportunty for engagement, said University of Guelph professor Mike von Massow at the Western Canadian Dairy Seminar.
Pros and pitfalls of being a digital poster child for farming
Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight
Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight
Public trust in food is harder to find
Views on the food system have become more cynical since the pandemic, and since inflation shot food prices into the stratosphere
Views on the food system have become more cynical since the pandemic, and since inflation shot food prices into the stratosphere. Farmers should be concerned.
Ten tips to ramp up your farm’s social media game
Social media can connect consumers with the farm and the farmer, if it's done right
Farmer couple who have made their name on social media share 10 tips to help their fellow producers do the same.
Public trust in food system sees sharp decline
Canadians are now more cynical about food and farming according to Canadian Centre for Food Integrity data
Canadians are more cynical about food and farming than they have been in previous years according to a report from the Canadian Centre for Food Integrity.
Anxiety over cost of food on the rise: CCFI
Food companies increasingly blamed for prices; farmers seen as highly trustworthy
When asked which life issues they were most concerned about, 54 per cent flagged the cost of food as a top concern—up from 51 per cent last year, the report said.
AgriCommunication plan to seek farmer-consumer dialogue
Ag exhibitions among expected beneficiaries
The federal government has put up new funding toward improving consumers’ awareness of the “strengths” of Canada’s ag sector — and to improve farmer awareness of what those consumers want and expect. Agriculture Minister Marie-Claude Bibeau on Thursday announced an $8 million, three-year funding envelope for the first of two streams of what’s now called
Cyber-Savvy Farmer
