Dairy cows line up in the milking parlour of a Canadian dairy farm.

Consumer engagement crucial in changing dairy marketplace

Industry needs to bridge gap between high trust in farmers and limited knowledge of agriculture practices, professor says

Consumers have difficulty answering basic questions about farm production, which is an opportunty for engagement, said University of Guelph professor Mike von Massow at the Western Canadian Dairy Seminar.









Although it’s not as practical on farms, grouping calves before weaning can reduce the number of stressors on them, as they’re being introduced to grain.

Top tips for successful dairy calf weaning

A step-down approach to weaning is critical, since today’s dairy calves consume more milk

Dairy calves weaned gradually are more likely to have greater gain, more feed consumption and fewer health issues than those weaned abruptly.


The dairy cattle traceability system mandates white tags, but with more dairy cattle crossbreds moving into beef, there’s confusion about tag colours.

Are white ear tags shortchanging beef-on-dairy calves?

Are beef-on-dairy calf prices suffering because of their ear tags compared to what beef calves fetch at auction?

Are beef-on-dairy calf prices suffering compared to what beef calves fetch at auction because of their ear tags? Beef-on-dairy animals must be fitted with white DairyTrace tags, even if they’re bound for the meat market.