In Brief… – for Dec. 24, 2009

Buhler consolidates branding: A new “brand strategy” at farm equipment maker Buhler Industries will see all its equipment marketed under either the Farm King or Versatile brands. The strategy follows the Winnipeg company’s decision in October 2008 to rebrand all its tractor lines under the Versatile name. Buhler’s short-line products such as grain augers, grain

The life of a logo

Versatile’s history as a brand dates back to the mid-1940s in a Toronto backyard. That’s where Peter Pakosh in 1945 developed a new type of grain auger, as described in Versatile Tractors: A Farm Boy’s Dream, a 2003 coffee table book by Pakosh’s grandson Jarrod. The elder Pakosh’s company expanded into field sprayers and harrow