The life of a logo

Versatile’s history as a brand dates back to the mid-1940s in a Toronto backyard. That’s where Peter Pakosh in 1945 developed a new type of grain auger, as described in Versatile Tractors: A Farm Boy’s Dream, a 2003 coffee table book by Pakosh’s grandson Jarrod. The elder Pakosh’s company expanded into field sprayers and harrow

Buhler relaunches Versatile tractor brand

A storied brand name in the Canadian farm tractor business is coming out from under other companies’ logos for the first time in about 20 years. Winnipeg’s Buhler Industries, makers of the Buhler Versatile and Genesis tractor lines, announced last Thursday that Versatile will be the only brand associated with Buhler’s tractor division, which until