Alberta-based manufacturer Supreme is reorganizing its line of TMR mixers to make it easier for dealers and customers to choose the right model for their operation.
“We’re consolidating and cleaning up the way we present our product,” says Herbert Rabalais, director of sales.
WHY IT MATTERS: A TMR mixer manufacturer says a recent reorganization will make it easier for customers to choose the right model for them.
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“We took the good, better, best approach. We put some packages together based around duty cycles of operation. Light duty, standard duty, heavy duty all the way up to extreme duty is how we classify it. That’s the four categories we’ve defined.”
That means the line is now broken up into four different use categories.
The LD Series is the base, lower-spec’d versions. From there the mixers gradually step up in durability to the SD and then HD Series, followed by the extreme duty XD models.
“Cow-calf operations use a mixer a few hours a day, a few months of the year,” says Rabalais.
“They don’t need the most extreme duty mixer we build. The extreme duty customers are guys that run the mixers up to 20 hours a day with barely any down time.”
The previous base-level machine the company had offered under the Segue brand will now be incorporated into the Supreme brand as an LD model.
“It (Segue) was just a (marketing) strategy to be a competitive product line without using the Supreme brand,” says Rabalais.
“We’d rather produce an entry-level Supreme rather than have a totally different brand name. What we did was rolled the product under the Supreme brand. We gave it the fit and finish and the warranty of a Supreme.”
The LD Series machines will be offered with up to a 900 cubic foot tub, while the extreme duty XD models will be available with tub sizes up to 2,000 cubic feet.
There are several versions available in each model series, and the company offers a range of options that will allow a buyer to configure a machine to exactly match their needs.
“The dealers will still have lots of things to choose from,” says Rabalais.
“They have plenty of options to customize one. It’s much easier for our dealers and customers. It’s easy to pick the right product. The new products are in the market already. We started (production) July 1.”
