Having gone live with separate consumer information websites in English and French, the Beef Information Centre has launched a new site offering beef information to a different segment: cattle producers.
Housed within the Canadian Cattlemen’s Association (CCA) website, the new BIC site (www.bic.cattle.ca) is aimed at BIC stakeholders, primarily Canada’s beef producers, as well as industry and government as well as agricultural media.
BIC, the beef market development division of the CCA, focuses on three priority areas within Canada and the U.S.: maximizing the total value realized by the industry through the optimization of carcass values; expanding market size within key markets and market segments; and, building brand awareness of the Canadian Beef Advantage.
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“The primary objective of the website is to clearly illustrate how BIC invests producer dollars to meet these three key priority areas,” the centre said in a release last week.
The site, which also offers overviews of BIC’s work, will see a “significant amount of new content” added over the next few months, the centre said.
Ron Glaser, BIC’s executive director of communications, said the new site offers a format that “virtually any beef producer with an Internet connection” can access.
“This new site offers beef producers across the country access to information about the Beef Information Centre, as well as stories and items of interest about how we invest their check-off dollars,” Glaser said.
