DLG (German Agricultural Society) has appointed Ulrike Schmidt-Machinek as the managing director at its new DLG North America subsidiary based in Elora, Ont.
The German based company expanded to North America in November 2024, and will soon be holding the Canadian Dairy Expo (CDX) on April 2-3 in Stratford, Ont. A trade show in the United States is set to take place in Vermont in November.
Starting her role in February 2025, Schmidt-Machinek is responsible for managing DLG’s activities on the North American continent, including Canada, the U.S. and Mexico.
In addition to trade fairs, DLG North America “will be offering the region’s farmers access to technical solutions and best-practice knowledge, enabling informed investment decisions.”
Schmidt-Machinek has worked with DLG for more than 25 years, most recently as project manager for Agritechnica — the world’s largest exhibition for agricultural machinery held annually in Germany.
In her new role, Schmidt-Machinek will lead the transfer of DLG’s relevant exhibition and agricultural expertise to North America.
