Reuters – German meal-kit delivery company HelloFresh said Aug. 5 that it was accelerating investments to tap into strong growth that boosted second-quarter sales, even as pandemic-related restrictions eased in many countries. HelloFresh, like its U.S.-based peer, Blue Apron, and takeaway food groups Delivery Hero and Just Eat Takeaway, rode an e-commerce boom brought on
HelloFresh steps up spending as eating-at-home trend continues
The company hopes that some of the momentum gained during COVID-19, when people were at home and cooking, will stay, given more flexible schedules in a post-pandemic work world
