McDonald’s Restaurants of Canada wants Canadian farmers to know they couldn’t do it without them. The company rolled out a month-long advertising campaign this week with commercials featuring empty containers for its most popular menu items with the slogan “not without Canadian farmers.” Television and online commercials link consumers to its Our Food Your Questions
McDonald’s rolls out campaign thanking farmers
Eighty-five per cent of the food it serves three million Canadian customers per day comes from Canadian farmers
Editorial: Keep talking about farm safety
We’re going out on a limb here to say the farmers featured in this week’s front-page story are courageous, not because they survived their harrowing ordeal, but because they are talking about it. The father and son duo made a mistake that could have ended tragically. Joel Dewitz admits to feeling pretty sheepish about the
Editorial: The votes that matter
There was a field day a few years back where organizers asked the 20 or so people in attendance to introduce themselves by sharing something they’ve learned about agriculture in the past year. “Be careful what you say about the competition, because tomorrow you might be working for them,” piped up an employee for one
Editorial: Beauty and the farm
The shifting sands in agricultural research were apparent last week as the Agriculture and Agri-Food Canada Morden Research Centre celebrated 100 years of innovation. Anyone who has visited the picture-perfect grounds on the east side of town is familiar with its reputation as one of the most beautiful in AAFC’s network. Not only has it
Editorial: COOL’s $2.9-billion divide
It’s no secret that Canadian livestock groups and the federal government would like nothing better than to see the U.S. surrender and repeal its country-of-origin labelling (COOL) scheme. It appears, however, that those efforts are bogged down once again. Firstly, we’re in the midst of a federal election campaign. Even if the Harper government gets
Editorial: Shedding light on the heated debate of grain freight rates
One of the most heated farm policy debates of late has been over the fate of the maximum revenue entitlement (MRE) keeping a lid on grain freight rates. In the debate that emerged from the abysmal railway performance through the winter of 2013-14, axing the MRE has increasingly been portrayed as a quid pro quo
Corn and soybeans headed north and west
DuPont Pioneer is among a number of companies that see huge growth potential on the western Prairies
Earlier-maturing varieties of corn and soybeans rolling out across the Canadian Prairies will provide new cash crop options and contribute to more sustainable rotations, a senior official with DuPont Pioneer said here last week. While it is widely acknowledged that farmers are squeezing their canola rotations too tightly, setting the stage for a rise in
VIDEO: More corn and soybeans coming to the Prairies
In an interview with Manitoba Co-operator editor Laura Rance at Ag in Motion in Saskatoon, DuPont Pioneer vice-president Neal Gutterson discusses plans for breeding corn and soybean varieties that can be grown across Western Canada, as well as for hybrid wheat and use of biologicals for insect and disease control.
Editorial: Just print your food and eat it?
Those of us who still garden have a rather quaint view of food and technology. We plant seeds, help them grow, harvest and eat (cooking optional). Meat or other sources of protein are a bit of an afterthought compared to the taste of those first seasonal bites of melt-in-your mouth potatoes, beans, beets and carrots.
VIDEO: Big reward for winner of ‘Canola 100 Agri-Prize’
First farmer to grow 100-bushel canola will get use of a full line of John Deere equipment
Canola growers with a competitive personality now have an extra incentive — a complete John Deere equipment package if they’re the first to grow 100 bushels per acre on 50 acres of canola. The ‘Canola 100 Agri-Prize’ was announced July 21 at Ag in Motion in Saskatoon. The first farmer to produce a verified average