A survey conducted last year by the Canadian Centre for Food Integrity found that only three in 10 Canadians believe the food system is on the right track. Photo: File

Public trust in Canadian food system at a low

Research organization says more needs to be done by the agriculture industry to engage consumers and gain influence

The Canadian food system's reputation has taken a significant hit in the last couple years, said Ashely Bruner of the Canadian Centre for Food Integrity (CCFI) during a recent webinar.







“We’re emotional beings first, and then you follow up with facts.” – Jo-Ann McArthur, Nourish Food Marketing.

Honesty key in building public trust through food marketing

Consumers increasingly value transparency over perfection: CCFI

Canadian consumers have a high level of mistrust when it comes to food labels and marketing. That was a key takeaway in a recent report from the Canadian Centre for Food Integrity. The report showed that 62 per cent of Canadians have concerns about misleading food labels and marketing. Instead of viewing this as a