Anti-organic: Why do some farmers resist profitable change? Why do some farmers who use farm chemicals resist a conversion to organic methods even when it can be more profitable? A new study in the Journal of Marketing suggests it may be because making that change feels like switching belief systems. “The ideological map of American
Conflicting ideologies cloud debate on farm chemicals
Chemical farmers view the notion that organic is more profitable as just plain wrong
Cyber-Savvy Farmer
