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A sign on a farmers’ market booth shows the vendor accepts Manitoba Community Food Currency.
News

Farmers’ market food voucher program loses funding

Community groups say food currency has health and social benefits for food-insecure families

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Community groups are concerned that a program that put fresh local food on the tables of food-insecure households may not be able to run this year due to lack of financial support. “It was an amazing program,” said Kayla Chafe, outreach co-ordinator at South Winnipeg Family Information Centre, which participated in 2021. The Manitoba Community
Farmers’ markets form Canada-wide association
News, Other

Farmers’ markets form Canada-wide association

Canadian Farmers’ Markets has already begun advocating for federal dollars towards existing community nutrition coupon programs

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A national organization representing farmers’ markets will be an important voice for local food, says Direct Farm Manitoba. “The opportunity for resource sharing is incredible, and is one of the reasons it was formed as organizations reached out to one another during all of the upheaval of the pandemic,” Kristie Beynon, Direct Farm Manitoba’s executive
Heart Acres Farm is run by Laura Tait (left), Chad Wiens (centre), and staff Hillary (second from left), Hannah (centre, rear) and Maureen (right).
Farmit Manitoba, Other

Creative pivots help small-scale food producers, sellers weather pandemic

COVID-19, hot and dry weather, grasshoppers and flea beetles made for a challenging growing season for Manitoba’s small food producers

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COVID-19 threatened their markets and pests plagued their crops, but two small-scale vegetable growers say this has been a rewarding growing season. “In all regards, it’s been our best year,” said Chad Wiens, who, along with Laura Tait, runs Heart Acres Farm south of Winnipeg. When the pandemic hit Manitoba in March, it was unclear
The program was going to look like a British Columbia farmers’ market coupon system since 2007, but changes to the market have required flexibility.
News, Other

Farmers’ market ‘coupon’ program adapts to new reality

The pilot program will provide community organizations with funds to buy Manitoba food

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A pilot project to put locally grown food in the hands of low-income people is adapting to fit markets moving online. “The social aspect of our program, the coming together at a farmers’ market, was incredibly important to us,” said Justin Girard, Direct Farm Manitoba board member. “But in the midst of a pandemic that’s
Thousand Hills Ranch owner Dean Hildebrand looks over the meat products he’s brought to the Pembina Valley Local Food Market as the venue gets rolling on market day inside the Morden Public Library.
Local news, News

The farmers’ market goes high tech

A small group of local food producers are taking their marketing efforts online

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Squinting through blowing snow isn’t how most vendors travel to farmers’ markets across Manitoba — but that’s the sort of trip owners of Thousand Hills Ranch take once in a while. Tiina and Dean Hildebrand, who raise grass-fed beef and lamb near Morden, keep a segment of the Morden summer farmers’ market going through the
August is peak season for farmers’ markets and other forms of direct marketing in Manitoba. Customers visit farm stands and local markets to meet growers and entrepreneurs selling an increasingly diverse range of products.
Country Crossroads, Local news

Manitoba’s direct-marketing sector gaining strength and diversity

There’s still lots of potential to grow this sector, says Direct Farm Manitoba spokesman

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Early August is the peak of summer and peak time for sales at farmers’ markets, farm stands and other ways Manitobans sell their farm-grown products direct to customers. More farm families see the potential to make sales and earn extra revenues this way and the growth in this sector is steady, says spokesman for Direct
People are shopping farmers’ markets and joining food co-ops at record numbers because they enjoy knowing who grows their food.
Comment

Big-box backlash one reason for growth in farmers’ markets

Once thought threatened, U.S. farmers’ market numbers have soared from 340 in 1971 to 8,268 in 2014

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More Americans than ever before are supporting their local food markets, and it’s not just because they believe the food is fresher and tastes better. According to a new University of Iowa study, people are shopping farmers’ markets and joining food co-ops at record numbers because they enjoy knowing who grows their food. These so-called
assorted vegetables in a basket
Crops, Did you know?

Farmers’ market vendors need to give customers more ways to pay

Customers buy more if they can use their credit cards

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Farmers’ markets wanting to increase purchases by customers should consider accepting more than just cash or cheques as payment, according to Washington State University researchers. “Customers are willing to buy more if they have other payment options,” said Karina Gallardo, a WSU associate professor and extension specialist in the School of Economic Sciences. “They may
St. Norbert's online market will be the first year-round farmers' market of its kind in Manitoba.
Country Crossroads, Recipe Swap

Take your farmers’ markets inside

Recipe Swap: Buttercup Squash Bread and Moussaka

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We’re in a state of limbo in September, as we feel sorry to see summer go, and possibly a bit anxious about approaching winter. But there’s still so much to love about this beautiful month. It’s the very best time of year to visit farmers’ markets. Vendors’ harvests are peaking and markets of all sizes
Tomatoes in a jar.
Country Crossroads

Local food workshop fields anxious questions

Workshops hosted by MAFRD fields questions on regulation by those selling at farmers’ markets and farm gate

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Can homemade salsa be sold at a farmers’ market? What is a ‘potentially hazardous food?’ Which farmers’ markets need handwashing facilities? Public health inspectors fielded those questions and more at a recent workshop here for local food vendors. Several participants said they haven’t known where to go for answers until now. “There’s a lot of

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