GFM Network News


Burger King’s soy- and potato-based Impossible Whopper entered the Ontario market effective March 22, 2021. (CNW Group/Burger King)

Burger King rolls out plant-based Impossible Burger in Canada

Nationwide launch of soy- and potato-based burger set for mid-April

The Canadian arm of quick-service chain Burger King has made its move into the Canadian plant-based burger market, working with U.S. processor Impossible Foods. Burger King, a U.S.-headquartered brand of Toronto-based Restaurant Brands International (RBI) since 2014, said Monday it becomes “the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty

Gerald Grand, a staff member at Agolin, a Swiss maker of feed additives based on botanical compounds, works on a mixture of components at Biere, Switzerland on Sept. 26, 2018. (Photo: Reuters/Denis Balibouse)

More food companies aim to wrangle cattle emissions

Nestle, Barry Callebaut trying out feed additives

Winnipeg | Reuters — Looking to improve milk production, California farmer John Verwey turned to a Swiss-made feed additive designed to make a cow more efficient while reducing methane emissions from cattle burps. The more a cow belches, the more it spends energy that could be used instead for milk production, Verwey reasoned. So two


One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu”

(Dave Bedard photo)

Impossible Whoppers contaminated by meat, suit claims

Reuters — Burger King was sued on Monday by a vegan customer who accused the fast-food chain of contaminating its meatless “Impossible” Whoppers by cooking them on the same grills as its traditional meat burgers. In a proposed class action, Phillip Williams said he bought an Impossible Whopper, a plant-based alternative to Burger King’s regular



Burger King’s “Impossible Whopper” is made from an all-plant-based patty made by California company, Impossible Foods.

Opinion: Like it or not, this fake meat is the real deal

After an extended period writing columns about the coming wave of meat substitutes, I finally got the chance to taste test one of the leading products. Based on what I tasted, these plant-based “burgers” are here to stay. On April 1, fast-food giant Burger King rolled out its new “Impossible Whopper” at 59 stores in




(Dave Bedard photo)

Tim Hortons parent updates antibiotic policy for chicken

The parent company for the Tim Hortons and Burger King chains has tightened up its pledge to curb the use of antibiotics by its chicken suppliers. Restaurant Brands International on Thursday released its first “Sustainability Report,” outlining its work during 2016 in support of “sustainable practices that promote positive change.” Back in late December, Oakville,