More technology needed for post-COVID agriculture

A silver lining of the pandemic is that it has jump-started agriculture’s digital evolution, observers say

“COVID-19 has put us on a digital fast track, farmers are going online. They are rapidly innovating, creating ways of selling their products to keep themselves afloat.” – Alison Sunstrum, CNSRV-X.

Experts speaking at the virtual Toronto Global Forum say a meaningful economic recovery to the COVID-19 pandemic should emphasize the need for technology in the agricultural sector.

Alison Sunstrum, founder and CEO of CNSRV-X, said she hopes there is a digital response to the pandemic.

“COVID-19 has put us on a digital fast track, farmers are going online. They are rapidly innovating, creating ways of selling their products to keep themselves afloat. We are seeing the world become far more agile through the use of technology,” she said, during her Oct. 27 appearance on an Innovation in a Growing Agriculture and Agri-Food Sector panel.

She said how the sector evolves in the future will be impacted by how policies and investments aid the digital response, arguing adopting technology will be key to the future of food security.

“Technology is going to drive what happens in agriculture,” she said, noting it will play a big role in what we do to address climate change and ensure the long-term sustainability of the sector.

Sunstrum said practices used today, like zero-till farming, combined with next-generation technologies, like directly capturing methane from animals, will help form a three-pronged approach towards the long-term success of agriculture.

“Basically we’re going to improve farm profitability, enable greater sustainability, and these are our tools to combat climate change,” she said, noting doing so will require all stakeholders to be involved. “Technology is going to take us there, but basically it’s all up to us.”

Claudia Roessler, director of agriculture for Microsoft, said digital advancements in the sector will vary by geography, noting in North America the advanced market is about making agriculture more precise to address sustainability and productivity, but emerging markets like India, will still need advanced knowledge on weather and soil conditions.

“We are very much interested in bringing connectivity to farms,” she said, adding there is a massive initiative at Microsoft focused on teaching digital skills and driving innovation around machine learning and AI technology.

The drive to use technology as a means to combat climate change is a growing desire of consumers, according to Roessler – but there is still a massive distrust in some of the tools – like data – needed to realize the full potential of developing advances in technology.

“People are conservative and distrustful for a reason, because a lot of the insight we’re getting from farms – like on emissions and water usage – are coming from calculations or research farms but are not measured in the real world, and I think there is some improvement that needs to be done (there),” she said.

About the author


D.C. Fraser

D.C. Fraser is Glacier FarmMedia’s Ottawa-based reporter. Growing up mostly in Alberta, Fraser also lived in Saskatchewan for ten years where he covered politics, including a stint teaching at the University of Regina’s School of Journalism. He is an avid fan of the outdoors and a pretty good beer league hockey player. His passion for agriculture and agri-food policy comes naturally: Six consecutive generations of his family have worked in the industry.



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