Delivering equipment demos directly to farmers from the field

Ag in Motion Special Event Feature

Delivering equipment demos directly to farmers from the field

From air seeders to UTVs, Ag in Motion Discovery Plus promises to give farmers a chance to check out the latest equipment options from the comfort of their home or office.

“Our digital event will deliver a variety of equipment demonstrations directly to farmers from the field,” says Rob O’Connor, Ag in Motion show director. “Each demonstration will be hosted or moderated by a member of the Glacier FarmMedia journalism team who’s an expert in the farming scenario where this equipment is used, with the intention of helping farmers meet their equipment needs this season.”

In true Ag in Motion style, farmers will be able to view the equipment up close, but this year they’ll participate via videos designed to show features and benefits from all different angles. In virtual equipment demonstrations, presented by Conexus Credit Union, a machinery expert will get behind the wheel to provide commentary for farmers participating digitally.

Confirmed participants to date include air seeders from Vaderstad, New Holland and Bourgault, plus the New Holland T9 Tractor and Versatile Nemesis. We have two Farm King mowers confirmed. For sprayers, you will see the ET Apache Sprayer, New Holland and John Deere sprayers

Additionally, Highline TMR Mixer will be set up in a working demonstration to show the importance of mixing for increased livestock efficiency, with demonstrations designed for both dairy and beef cattle.

Farmers won’t want to miss the digital UTV Ride & Drive experience, presented by BKT Tires. An engaging host will offer insightful commentary from behind the wheel, while taking off-road test drives in several different UTVs, including options from Kubota, Bobcat, Mahindra and Can-Am BRP.

Farm management software from Xarvio and AgExpert will be demonstrated, and several new product launches are anticipated – with details to be revealed live during the show!

“Innovation in agriculture is essential to the future of our industry, and to farmers’ ongoing efforts to grow the crops that help feed the world,” says O’Connor. “We are still confirming additional demonstrations, so farmers can expect a full and interesting lineup during Ag in Motion Discovery Plus.”

The show is free for farmers to attend online July 21 to 25, 2020. Register now at

About the author



Stories from our other publications