GFM Network News


Tim Hortons extends egg quality program

Restaurant chain has been working with egg producer to promote its quality assurance mark

Tim Hortons has extended its Egg Quality Assurance certification program with Egg Farmers of Canada. “We know Canadians value quality ingredients produced right here in Canada, and we are proud to partner with Tim Hortons to strengthen the connection between our farms and their menu items,” said Roger Pelissero, chair of Egg Farmers of Canada

Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Tim Hortons pulls Beyond Meat products from Ontario, B.C.

Reuters — Restaurant Brands International’s Tim Hortons said on Tuesday it has removed Beyond Meat’s products from its coffee and donut shops in Ontario and British Columbia. This comes after the coffee and breakfast chain cut Beyond Meat’s burgers and sandwiches from its menu in September from all of Canada except the two provinces. “We


Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Tim Hortons retreats from Beyond

Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s

Tim Hortons is testing three plant-based breakfast sandwich options in the Canadian market. (CNW Group/Tim Hortons)

Tim Hortons to offer Beyond Meat for breakfast

The plant-based meat substitute that’s made its way to the menus of burger chains such as A+W in Canada and Carl’s Jr. in the U.S. is about to test itself against the Tim Hortons breakfast crowd. The coffee-and-doughnut chain announced Wednesday it’s now testing three types of breakfast sandwiches at “select” stores in Canada using



In 1986, when Tim Hortons Roll Up The Rim campaign started, cities were still a few years away from launching recycling programs.

Comment: ‘Roll Up The Rim To Win’ needs an environmental reboot

Canada’s iconic fast-food brand is beginning to fall out of step with the times

Tim Hortons needs to reconsider its ‘Roll Up The Rim’ promotion. The entire campaign rests on the physicality of the cup itself. Almost 300 million cups are produced for the campaign, which usually ends in mid-April. Some winners have been required to send in the entire cup to claim their prize, instead of just ripping

Comment: Tim Hortons goes east

Comment: Tim Hortons goes east

An aggressive plan to expand into China has been unveiled

Tim Hortons is going where the growth is: east to China. The Canadian institution announced it will expand its portfolio of 4,700 restaurants by signing a joint venture partnership with a Chinese-based equity firm. Tim Hortons currently has locations in the United States, the Arab Emirates, the Philippines, and the United Kingdom, and it intends

(Dave Bedard photo)

Tim Hortons to enter China

Reuters — Canadian coffee-and-donut chain Tim Hortons will open 1,500 outlets in China over the next decade, capitalizing on a growing cafe culture in the world’s second-largest economy, the chain’s parent Restaurant Brands International said on Wednesday. Restaurant Brands shares rose almost three per cent after the company announced the Tim Hortons move into China


Opinion: Divorcing Tim Hortons

Leger-National released its annual report ranking Canada’s most admired companies recently. Tim Hortons’ year was just plain awful. It went from fourth to 50th, in just 12 months. This significant free fall can be linked to the very public spat between Tim Hortons franchisees and parent company, Restaurant Brands International (RBI). This dispute has taken