When it comes to burger ads, it’s pretty tough to tell McDonald’s Quarter Pounder (left) from the company’s new McPlant burger (right). But are meat alternatives confusing at the grocery store level?

Some cattle producers have a beef with fake-meat labelling

Is it misleading to use words like burger and meat for veggie substitutes? Or do consumers get it?

Glacier Farmmedia – Plant-based protein. Simulated meat. Alternative protein. When it comes to labelling fake meat, what’s in a name? Well, it depends on who you ask. Some say using words like ‘burger’ or ‘sausage’ to describe vegetarian fare is misleading. “To me, it’s obvious we’re producing the best meat product, because everybody else wants to call theirs ‘meat,’”

In lieu of positioning the product as unique, or an alternative, Beyond Meat has become its own worst enemy by encouraging consumers to ditch meat.

Comment: Ditching Beyond Meat

McDonald’s is divorcing itself from the plant-based food giant’s anti-meat rhetoric

One of the most bizarre food stories of the year, other than the panic buying we witnessed in the spring in the western world, is the quasi-divorce between McDonald’s and Beyond Meat. While McDonald’s recently announced its new McPlant products to be rolled out in 2021, Beyond Meat, that was working with the fast-food chain


(Eat Just/Business Wire)

Singapore approves sale of lab-grown meat in world first

U.S. maker says cultured meat's clearance may set template for future approvals

Singapore | Reuters — Singapore has given U.S. start-up Eat Just the greenlight to sell its lab-grown chicken meat, in what the firm says is the world’s first regulatory approval for so-called clean meat that does not come from slaughtered animals. The meat, to be sold as nuggets, will be priced at premium chicken prices

The alternative protein market has taken off in part due to the inclusion of such products at global restaurant chains.  Photo: Getty Images

Report says Unilever, Tesco, Nestle ranked top on meat alternatives

London | Reuters – Unilever, Tesco and Nestlé are among the best prepared to capitalise on the trend for plant-based meat substitutes, according to a report from an investor group managing $5 trillion in assets. The report by the Farm Animal Investment Risk and Return (FAIRR) coalition showed 25 major retailers and manufacturers were developing



A+W's Beyond Meat burger.

Editorial: Mystery meat

A paradigm shift appears to be coming quickly down at the fast-food drive-thru. Last week A&W Canada announced a new meat-free burger, touted as just as good as ground beef. It has partnered up with Beyond Meat, a company that’s attracted capital from sources such as Microsoft mogul Bill Gates and A-list actor Leonardo Dicaprio.