COVID-19 has sidelined Cereals Canada and the Canadian Grain Commission’s annual in-person fall new crop missions, to major Canadian cereal customers around the globe. But Cam Dahl is confident the live, online seminars starting Nov. 20, will be effective.

“This is something we’re putting a lot of effort into,” Dahl, Cereals Canada’s chief strategy officer, said in an interview Nov. 9. “We’ve gone out and hired a digital firm to help us do this. We’re delivering a very professional, high-quality look at Canadian wheat quality. In addition to these individual seminars companies, or individuals for that matter, can request one-on-one meetings (virtually). So we will be meeting one on one with key customers to be able to answer their questions.”

There will be five online new crop seminars: Asia, Canada-U.S., Latin America, Europe and Africa and the Mideast.

Go to canadiancereals.ca to see a video promoting the upcoming seminars.