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Pilot Program Provides Veggies Instead Of Sweets As Fundraisers

Kids from 35 schools around the province will be selling vegetables to their friends and relatives instead of chocolate bars and candy, Healthy Living, Youth and Seniors Minister Jim Rondeau, Larry McIntosh, president and CEO of Peak of the Market, and Getty Stewart, president of the Manitoba Association of Home Economists, announced Oct. 8 at cole Riverview School.

“We set out to provide a healthy alternative for student fundraising,” said Rondeau. “The spirit of healthy living needs to be part of our day-today lives. Establishing that as a habit provides the greatest benefi t. The more children who are exposed to healthy choices, the more will incorporate them into their lives as they grow older.”

“Peak of the Market is 40 Manitoba family farms and we would like nothing more than seeing our friends and neighbours making healthy food choices,” said McIntosh. “We’re thrilled to be part of this initiative and to encourage the kids to be as successful as possible at their fundraising. Peak of the Market will match the total amount sold, pound for pound, with fresh vegetables to local food banks through Winnipeg Harvest.”

Students will pre-sell two different bundles of Manitobagrown vegetables that will be delivered in recyclable shopping bags. One bundle will contain carrots, onions and potatoes while the other will add parsnips and cabbage to the healthy choices in the first bundle.

Peak of the Market is providing the vegetables at cost along with free delivery to the schools, allowing the vegetables to be sold for a competitive price while still providing for a healthy profit for the kids.

The project is being co-ordinated by the Manitoba Association of Home Economists whose members work in all areas of the public, non-profit and private sectors to assist people in improving their quality of life.

“The Manitoba Association of Home Economists is pleased to be part of launching an initiative that offers families a healthy choice, promotes local produce and helps parent councils achieve their fundraising goals. Our 180 members are ready and eager to promote this project throughout the province,” said Stewart.

Healthy Schools is Manitoba’s school-health initiative, designed to promote the physical, emotional and social health of school communities. It is based on the belief that good health is important for learning. The program’s mission is to create school environments that enhance the healthy development of children and their families by working in partnership with community service providers and resources, said Rondeau.



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