In the age of the internet and social media, it’s not uncommon that livestock producers come under intense scrutiny from virtual strangers. During her presentation at Manitoba Ag Days in Brandon in January, Dr. Keri Hudson Reykdal – a.k.a. ‘Dr. Keri: Prairie Vet’ of Discovery Channel fame – took to the stage to address this in her aptly named talk, ‘Raising Livestock Under a Magnifying Glass.’ Here, Reykdal discusses the importance of trust and transparency in animal welfare, the increase of online misinformation and three things producers can do to help support their livestock industry.

Video by Greg Berg