Manitoba Beef Producers is hosting a town hall Dec. 7 in MacGregor to keep producers in the loop on the national checkoff program. The meeting is one of a series being held nationally, and is slated for the Heartland Multiplex, kicking off at 4 p.m. The program includes presentations from the National Check-Off Agency, Canada
While the term “mega-agency” has been used to describe Canada Beef Inc. (CBI), its very first president prefers to think in smaller, more specialized terms. “It’s funny, you know, I’ve heard that ‘mega-agency’ term and frankly, I see it a little bit differently. I see it more from a boutique point of view. We’re going
In this case, one head is better than three. Canada Beef Inc. – formed by the merger of Canadian Beef Export Federation, the Beef Information Centre, and the National Check-off Agency – is ready to hit the ground running now that it has a board and chief executive, says the chair of the new agency.
Four months ago, the future of the Canadian Beef Export Federation (CBEF) seemed uncertain at best. But on May 27, members met in Calgary and voted unanimously to merge with Canada Beef, the new national beef-marketing organization. The three big national organizations to be folded into the umbrella super agency include the Beef Information Centre
Aproposal to merge Canada’s national beef checkoff agency with its domestic and international marketing bodies will continue, as the checkoff agency moves to take back its marketing roles. The National Check-off Agency – the nickname for the Canadian Beef Cattle Research, Market Development and Promotion Agency – announced March 11 it now has “clear direction”