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Updated, June 1, 2012 -- Livestock producers should harness the power of YouTube to counter the influence of animal rights activists in the consumer market, but they'll want to ditch the spin and keep it real. That was the advice of renowned U.S. animal welfare expert Temple Grandin, delivered to a packed house at a[...]

After extensive beta-testing by computer-savvy ranchers this summer, the online record-keeping system called the BIXS, or Beef InfoXchange System, will be ready for launch for the cow-calf sector by September of this year, says Larry Thomas, national co-ordinator for the CCA's Canadian Beef Advantage program. "The countdown to the BIXS launch has begun," said Thomas[...]